Performance validation of the new Titleist 913 drivers continued on the ultimate proving grounds over the weekend, garnering three more victories on the worldwide professional tours.  Since the product seeding and performance validation process began on…

This week as the first leg of the 2012 PGA Tour Playoffs for the FedEx Cup kicks off, Titleist Brand Ambassador and newly crowned winner of the PGA Championship, Rory McIlroy, will be adding new prototype Titleist 913 fairway metals to his bag. After…

Four of the world's best golfers are hitting their Titleist Pro V1x golf balls around China this week as they compete in the seven-day, eight-course, 18-hole 2011 Shui On Land China Golf Challenge.

Titleist Brand Ambassador Rory McIlroy has joined Pro…

Titleist Brand Ambassador Rory McIlroy closed out the UBS Hong Kong Open with a new Vokey Design SM4 wedge in his hands and a wider-than-usual smile on his face.

Standing in a greenside bunker on the 18th hole at Hong Kong GC Sunday afternoon, McIlroy…

A few weeks ago at the Alfred Dunhill Links Championship, Titleist Brand Ambassador Rory McIlroy was crouched on the practice range, his eyes fixed on a laptop computer.

On the screen was ball flight data from his fitting session with new Titleist MB…

Robert Rock stonewalled one of golf's strongest fields at the Abu Dhabi Golf Championship this weekend, trusting a Titleist Pro V1x golf ball to the biggest win of his career.

Rock closed with a 2-under 70 at Abu Dhabi Golf Club for a 13-under 275 total…

With a flair for the dramatic that has become a hallmark for the the No. 1 player in the world, Titleist Brand Ambassador Rory McIlroy put an exclamation point on an historic season on Sunday, closing with five consecutive birdies to capture the European…

One of the keys to winning the U.S. Open? Staying out of the rough, typically the most talked about thick stuff of the season.

Alas, it's a safe bet that every player in this week's field will wander a bit from Olympic Club's fairways and greens. 

It was fantastic catching up with Titleist Brand Ambassador Rory McIlroy yesterday at Firestone, where Rory is making his first start in America since his record-breaking U.S. Open victory at Congressional in June.

Earlier this week, we asked Team Titleist…

When most golfers think of TPC Sawgrass' Stadium Course, the first thing that comes to mind is the par-3 17th (all 137 yards of it) and its world-famous, taunting and dangerous island green.

But No. 17 doesn't stand alone, especially at a Players Championship…

Not long after Titleist Brand Ambassador Rory McIlroy damaged his Titleist MB 7-iron early in his round Thursday at the PGA Championship, a new one was already being assembled in the Titleist Tour Department in Carlsbad, Calif., just in case.

Rory damaged…

This week as the first leg of the 2012 PGA Tour Playoffs for the FedEx Cup kicks off, Titleist Brand Ambassador and newly crowned winner of the PGA Championship, Rory McIlroy, will be adding new prototype Titleist 913 fairway metals to his bag. After…

Last week's start to the seeding and tour validation process for the the new prototype Titleist 913 drivers on the PGA Tour was quickly followed this week on the European Tour at the Open de France at Le Golf National.

After a busy three days of fitting…

Many of the world's best golfers are in Miami this week for the WGC-Cadillac Championship, the beginning of an unofficial five-week march to the Masters. That includes Titleist Brand Ambassador Adam Scott (pictured below), who spent the practice days…

Titleist Brand Ambassador Bo Van Pelt's decisive victory Sunday at the CIMB Asia Pacific Classic put the finishing touches on a banner year for Titleist Pro V1 and Pro V1x golf ball players on the PGA Tour.

Van Pelt's six-shot triumph in Malaysia marked…

While the highlight reels will focus most on the season's most incredible shots and dramatic victories, 2011 was a year dominated by consistency.

Exceptionally-steady and successful seasons from players such as Luke Donald, Yani Tseng, Webb Simpson and…

When Rory McIlroy arrived at the Ocean Course's 18th green Sunday to play his 72nd and final hole of the PGA Championship, he was two putts away from a bogey-free final round. He only needed one. Rory stepped up to his Pro V1x and rolled in the 25-foot…

As you'd expect, Atlanta Athletic Club's practice areas were jam-packed Wednesday as players dialed-in their games for the PGA Championship. The galleries were just as crowded, especially toward the right side of the driving range, where Titleist Brand…