The season’s first major is upon us and it is a week unlike any other on the PGA Tour.

From the drive down Magnolia Lane to setting foot inside the Augusta National clubhouse, earning an invitation to the Masters is the culmination of hard work…

With a flair for the dramatic that has become a hallmark for the the No. 1 player in the world, Titleist Brand Ambassador Rory McIlroy put an exclamation point on an historic season on Sunday, closing with five consecutive birdies to capture the European…

At or near the top of the leaderboard since Friday, Titleist Brand Ambassador Nick Watney teed off in his final round at The Barclays two shots behind the overnight leader. Late Sunday, Watney drained a 10-foot birdie at the last to punctuate a 2-under…

This week as the first leg of the 2012 PGA Tour Playoffs for the FedEx Cup kicks off, Titleist Brand Ambassador and newly crowned winner of the PGA Championship, Rory McIlroy, will be adding new prototype Titleist 913 fairway metals to his bag. After…

Last week's start to the seeding and tour validation process for the the new prototype Titleist 913 drivers on the PGA Tour was quickly followed this week on the European Tour at the Open de France at Le Golf National.

After a busy three days of fitting…

This week's event is.....

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Team Titleist EMEA packed up their gear and made the trip to Abu Dhabi Golf Club to catch up with the Titleist Brand Ambassadors and golf ball loyalists in the field for the 2013 Abu Dhabi…

When Rory McIlroy arrived at the Ocean Course's 18th green Sunday to play his 72nd and final hole of the PGA Championship, he was two putts away from a bogey-free final round. He only needed one. Rory stepped up to his Pro V1x and rolled in the 25-foot…

It was another solid weekend of golf for Titleist Brand Ambassador Adam Scott as he earned his 11th-career PGA Tour title at the Crowne Plaza Invitational at Colonial. After carding back-to-back rounds of 4-under 66 on Saturday and Sunday, Adam moved…

This week the PGA Tour moves southwest from the oasis resorts of Palm Springs to the beautiful cliffs of La Jolla on California's San Diego coast. The style of golf will contrast as dramatically as the change of scenery, as Torrey…

The PGA Tour’s Fall Series got off to a fast start last week in Las Vegas with a leader board full of low numbers, including Pro V1 loyalist Ryan Moore’s 10-under par 61 which had everyone on 59 watch during Thursday's first round. Moore…

Na Yeon Choi trusted a Titleist Pro V1x golf ball to a dreamlike week at the U.S. Women's Open in Wisconsin, where in the end she raised her first major championship trophy.

"My dreams come true. It's an amazing day today," said Choi, 24, of South Korea…