• At this week's Memorial Tournament, Titleist is the overwhelming golf ball of choice with 85 players, more than eight times the nearest competitor with 10 and more than all competitors combined.

Titleist is also first in iron sets (40); sand, lob…

• According to Darrell Survey, Titleist is the overwhelming golf ball of choice at the Nordea Scandinavian Masters with 96 players, three times the nearest competitor with 32.

• Pro V1x loyalist Louis Oosthuizen is showing no signs of an Open…

The photo shoot for our Titleist 910 driver ad campaign last month actually turned into somewhat of a game of H-O-R-S-E on the back tee of the par-3 17th at Firestone Country Club's North Course, featuring some of the world's best golfers and Titleist…