It's no secret that Titleist makes the best balls and clubs in the business. I’ve been a Titleist loyalist for almost 3 decades, but in all honesty, I haven't had a Titleist bag I've liked in about 10 years.
I’m an avid walker who enjoys carrying, so the bag I'd build would be meant for just that. It would be a combination of a Sunday bag, and a ultralight carry bag.
In a dream world here's the bag I'd design.
Start with the club cameron bag... It's good looking, lightweight, has two dividers (all you need), a backpack strap and has just enough structure to be stable in a cart (for the 3 times a year I take a cart).
Fire a little tripod stand on there. The nubs on the Premium Carry bag don’t really do it, and I don’t think anyone likes setting clubs on early morning damp grass. A stand doesn't need to be over-engineered, it just needs to pop out quickly, retract all the way, and stay retracted until you’re ready for it to pop out again- It should also not break. Lastly it needs to have "feet" that stay on. My Titleist lightweight bag stand always flaps as I walk, and it lost a foot on day 1.
Get rid of the “proprietary convertible strap system”. Ditch the clip/slider that connects the backpack strap in the back and go back to the older model backpack strap design. The new strap comes out of the clip almost every time I pick it up, and I often have to adjust the straps as I walk (because they slip)- which is annoying. If I decide to go with one shoulder for a short walk, the straps tangle worse than earbud headphones in your pocket. The old backpack design (although tough to get right initially) never slipped and worked as a single or double strap.
Turn the ball pocket into a beverage pocket. People that want a light walking bag most likely don't carry more than 3-6 balls. Balls come in sleeves, so they don't need an exterior ball pocket. Since I'm walking and carrying, an easy to access beverage pocket is a HUGE amenity. If I throw ice in my water, I don't want my bottle to sweat all over the inside of a pocket. If I enjoy a canned beverage, it's nice to set it in a stable and segregated pocket on the exterior of my bag while I hit my shot. The moral of the story: Balls don't need a pocket as much as a beverage does.
Take one of the of side pockets and add a valuables pouch to it. I’m a big fan of the felt lined pocket for sunglasses, a phone, or whatever. I don’t think it would add much weight, and would keep my scratch-able stuff out of harms way.
Companies like Jones, Stitch, Sunmountain, UGIO, and even (gasp) Tmade and Cway make a far superior bag. As a Titleist guy, it pains me to slide my sticks in a bag that's not related to them. As a golfer that won’t sacrifice quality, I can’t, in good faith, game an inferior bag… Quite the conundrum indeed.
In the mid 90’s and early 2000’s Titleist made industry leading bags. In my humble opinion they’ve gotten gimmicky and gone downhill since then. That said, I would be more than happy to lend my services (free of charge I might add) to the bag design department. Let’s GO Titleist- we can do better.